ScanCom International is proud to share the latest news from our strategic venture into the Americas markets. In the last few weeks, we have celebrated significant milestones for us, as we continue to expand our footprint globally, bringing our high-quality outdoor furniture and responsible practices to new territories. Our recent initiatives underscore our commitment our strategy and the growth potential in the outdoor furniture market for the American continents.

We take a closer look at what is happening in the important US market and share some thoughts from our partners in the country.

New Showroom in Atlanta

One of our most exciting news is the opening of a dedicated showroom in Atlanta, Georgia - in partnership with International Home Miami -, as well as an overhaul to the existing space we already have in Miami. The new showroom serves as a central hub for showcasing our extensive range of outdoor furniture, allowing our partners and customers to experience the exceptional quality and innovative designs that ScanCom is known for. The Atlanta showroom is a testament to our commitment to providing accessible, high-quality outdoor solutions in the American market, and the opening was celebrated during the AmericasMart fair with great success!

Present at the grand opening, alongside ScanCom’s Group CCO and Vice President of Sales for the Americas, were the owners of International Home Miami: “To maximize our reach, we are proud to have opened two new permanent exhibits: one at the Casual Furniture Show in Atlanta, Georgia, and another at the International High Point Furniture Show in High Point, North Carolina. These strategic locations will allow us to target different market segments and offer our customers a closer and more personalized experience. In addition, we have a brand-new facility in Miami that encompasses 10,000m² of warehouse space and a 600m² showroom. We believe our chosen locations will allow us to target different market segments and offer our customers a closer and more personalised experience.”



Strategic Partnership and Ambitious Growth Plans

In addition to the showroom updates, we are thrilled to announce a new partnership agreement between ScanCom International and International Home Miami aimed at expanding our reach and influence in the Americas. This partnership aligns with our ambitious growth plan, focusing on increasing the presence and availability of ScanCom's designs and design concepts across the markets. Our partners share our vision for operational excellence, responsible production, and design and innovation, making this collaboration a perfect fit for our long-term objectives.

This strategic move is not just about expanding our market presence but also about deepening our engagement with the American consumer base. By leveraging local insights and trends, we aim to tailor our offerings to meet the specific needs and preferences of this diverse market. This approach ensures that we remain at the forefront of innovation while staying true to our core values of quality, durability, and great design.

International Home shared the following on the new partnership agreement: “Our relationship with ScanCom has been strengthened over many years of successful collaboration. However, we are convinced that 2024 will be a turning point, opening the door to new and great challenges that we will address together. The US market offers immense growth potential, but also demands a high level of quality and customer service. This partnership and complementarity agreement that we are establishing between International Home Miami and ScanCom will allow us to take advantage of our combined strengths and create effective synergies to face these challenges.”

Leadership on the Ground

To further solidify our commitment to the Americas market – and to support the expected growth in the region -, Jasper Boer, ScanCom's head of sales for the Americas, will be relocating to the United States. Jasper's move signifies our dedication to being closer to our market and partners, enabling us to respond swiftly to market demands and opportunities. Jasper brings with him a wealth of experience and a deep understanding of ScanCom's ethos, making him the ideal leader to drive this exciting journey.

His presence in the US will facilitate stronger relationships with our partners and customers, ensuring that our strategies are aligned with local market dynamics. This move also reflects our proactive approach to market expansion, where we prioritize direct engagement and hands-on leadership to achieve our goals.

Commitment to ESG and Sustainability

As we expand our operations in the Americas, we remain steadfast in our commitment to Environmental, Social, and Governance (ESG) principles and sustainability. ScanCom has always placed a strong emphasis on due diligence and compliance, ensuring that our production processes and business practices align with the highest standards of sustainability.

Our initiatives in the Americas will continue to reflect this commitment. We are dedicated to sourcing materials responsibly, reducing our environmental footprint, and fostering a culture of transparency and accountability. By integrating ESG principles into our growth strategy, we aim to set new benchmarks for sustainability in the outdoor furniture industry.

Looking Ahead

These developments all paint a bright future for ScanCom International as we embark on this new chapter in the Americas market. Our strategic initiatives are designed to not only expand our market presence but also to enhance our reputation as a leader in quality, design and innovation, and responsible production. We are excited about the opportunities that lie ahead and are committed to delivering exceptional value to our partners and customers in the Americas.

This is echoed by our partners at International Home Miami: “2024 has not only solidified our relationship with ScanCom but will also allow us to expand and grow significantly in the US market. With our new facilities and a renewed focus on innovation and quality, we are ready to reach new horizons and take our collaboration to even higher levels.”

In conclusion, our recent developments in the Americas market underscore ScanCom International's dedication and belief in the strategic importance of further enhancing our presence in a market with huge potential. The new showroom in Atlanta, the strategic partnership, and the relocation of Jasper Boer are all pivotal steps in our journey to bring high-quality outdoor furniture to a broader audience. We look forward to continuing this exciting journey and sharing more successes in the near future